Cookie Guideline (US)+(EU)

This Cookie Policy was last updated on 18/08/2022 and applies to citizens and legal permanent residents of the European Economic Area and Switzerland

1. Introduction
Our website, https://www.dinhastyclothing.com (hereinafter: “the website”) uses cookies and other related technologies (for convenience all technologies are referred to as “cookies”).

Cookies are also placed by third parties we have engaged.

In the document below we inform you about the use of cookies on our website.

2. What are cookies?
A cookie is a small simple file that is sent along with pages of this website and stored by your browser on the hard drive of your computer or another device.

The information stored therein may be returned to our servers or to the servers of the relevant third parties during a subsequent visit.

3. What are scripts?
A script is a piece of program code that is used to make our website function properly and interactively. This code is executed on our server or on your device.

4. What is a web beacon?
A web beacon (or a pixel tag) is a small, invisible piece of text or image on a website that is used to monitor traffic on a website.

In order to do this, various data about you is stored using web beacons.

5. Cookies

5.1 Technical or functional cookies
Some cookies ensure that certain parts of the website work properly and that your user preferences remain known.

By placing functional cookies, we make it easier for you to visit our website.

This way, you do not need to repeatedly enter the same information when visiting our website and, for example, the items remain in your shopping cart until you have paid.

We may place these cookies without your consent.

5.2 Statistics cookies
We use statistics cookies to optimize the website experience for our users.

With these statistics cookies we get insights in the usage of our website.

We ask your permission to place statistics cookies.

5.3 Advertising cookies
On this website we use advertising cookies, enabling us to personalize the advertisements for you, and we (and third parties) gain insights into the campaign results.

This happens based on a profile we create based on your click and surfing on and outside https://www.dinhastyclothing.com.

With these cookies you, as website visitor are linked to a unique ID, so you do not see the same ad more than once for example.

5.4 Marketing/Tracking cookies
Marketing/Tracking cookies are cookies or any other form of local storage,

used to create user profiles to display advertising or to track the user on this website or across several websites for similar marketing purposes.
Because these cookies are marked as tracking cookies, we ask your permission to place these.

5.5 Social media buttons
On our website we have included buttons for Facebook to promote webpages (e.g. “like”, “pin”) or share (e.g. “tweet”) on social networks like Facebook.

These buttons work using pieces of code coming from Facebook themselves. This code places cookies.

These social media buttons also can store and process certain information, so a personalized advertisement can be shown to you.
Please read the privacy statement of these social networks (which can change regularly) to read what they do with your (personal) data which they process using these cookies.

The data that is retrieved is anonymized as much as possible.

Facebook is located in the United States.

6.Placed Cookies
WooCommerce
Stripe
Polylang
Jetpack
WordPress
Automattic
Youtube
Paypal
ShareThis
Facebook

7. Consent
When you visit our website for the first time, we will show you a pop-up with an explanation about cookies.

As soon as you click on “Einstellungen speichern”, you consent to us using the categories of cookies and plug-ins you selected in the pop-up, as described in this Cookie Policy.

You can disable the use of cookies via your browser, but please note that our website may no longer work properly.

8. Your rights with respect to personal data

You have the following rights with respect to your personal data:
You have the right to know why your personal data is needed, what will happen to it, and how long it will be retained for.
Right of access:

You have the right to access your personal data that is known to us.
Right to rectification:

you have the right to supplement, correct, have deleted or blocked your personal data whenever you wish.

If you give us your consent to process your data, you have the right to revoke that consent and to have your personal data deleted.

Right to transfer your data: you have the right to request all your personal data from the controller and transfer it in its entirety to another controller.

Right to object: you may object to the processing of your data. We comply with this, unless there are justified grounds for processing.

To exercise these rights, please contact us.

Please refer to the contact details at the bottom of this Cookie Policy.

If you have a complaint about how we handle your data, we would like to hear from you, but you also have the right to submit a complaint to the supervisory authority (the Data Protection Authority).

9. Enabling/disabling and deleting cookies
You can use your internet browser to automatically or manually delete cookies.

You can also specify that certain cookies may not be placed.

Another option is to change the settings of your internet browser so that you receive a message each time a cookie is placed.

For more information about these options, please refer to the instructions in the Help section of your browser.

Please note that our website may not work properly if all cookies are disabled. If you do delete the cookies in your browser, they will be placed again after your consent when you visit our websites again.
10. Contact details
For questions and/or comments about our Cookie Policy and this statement, please contact us by using the following contact details:

DINHASTY CLOTHING ®

Sandra Dinh
Inratherstraße 653
47803 Krefeld
GERMANY

Website: https://www.dinhastyclothing.com
Email: info@dinhastyclothing.com
This Cookie Policy was synchronized with cookiedatabase.org on 18/08/2022

US:

PRIVACY POLICY

This Privacy Policy clarifies the nature, scope and purpose of the processing of personal data (hereinafter referred to as “Data”) within our online offer and its associated websites, functions and content as well as external online presences, such as .B our social media profile (hereinafter collectively referred to as “Online Offer”). With regard to the terms used, such as .B”processing” or “responsible”, we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR).

Person in charge

DINHASTY CLOTHING®
Sandra Dinh
Inratherstraße 653
47803 Krefeld
Germany
Phone: +4917692693141
E-Mail: info@dinhastyclothing.com

E-mail Address: info@dinhastyclothing.com
Managing Director/ Owner: Sandra Dinh
Link to the imprint: https://www.dinhastyclothing.com/elements/pages/imprint/
Data Protection Officer: info@dinhastyclothing.com

Types of data processed:

Inventory data (e..B., names, addresses).- Contact details (e..B g., e-mail, phone numbers).- Content data (e.B., text input, photographs, videos).- Usage data (e..B., websites visited, interest in content, access times).- Meta/communication data (e..B, device information, IP addresses).

Categories of affected persons

Visitors and users of the online offer (in the following we also refer to the data subjects as “users”).

Purpose of processing

Providing the online offer, its functions and content.- Responding to contact requests and communication with users.- Security measures.- Reach measurement/marketing

Terms used

“Personal Data” means any information relating to an identified or identifiable natural person (‘the data subject’); Identifiable is a natural person who can be identified directly or indirectly, in particular by association with an identifier such as a name, an identification number, location data, an online identifier (e.B cookie) or one or more specific characteristics that are an expression of the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person.

“Processing” means any operation or series of operations carried out with or without the help of automated procedures in connection with personal data. The term goes far and covers virtually every use of data.

‘pseudonymisation’ means the processing of personal data in such a way that the personal data can no longer be assigned to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not assigned to an identified or identifiable natural person.

‘profiling’ means any form of automated processing of personal data, which consists in the use of such personal data to assess certain personal aspects relating to a natural person, in particular to analyse or predict aspects relating to work performance, economic situation, health, personal preferences, interests, reliability, behaviour, whereabouts or relocation of that natural person.

‘Responsible person’ means the natural or legal person, authority, body or other body which decides, alone or jointly with others, on the purposes and means of the processing of personal data.

‘processor’ means a natural or legal person, authority, body or other body which processes personal data on behalf of the controller.

Relevant legal bases

In accordance with Article 13 GDPR, we shall inform you of the legal bases of our data processing operations. Unless the legal basis is mentioned in the data protection declaration, the legal basis for obtaining consents is Art. 6 sec. 1 lit. a and Art. 7 GDPR, the legal basis for processing to fulfill our services and to carry out contractual measures as well as answering requests is Art. 6(1) lit.b GDPR, the legal basis for processing in order to fulfil our legal obligations is Art.c. , and the legal basis for processing in order to safeguard our legitimate interests is Art. In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 sec. 1 lit. d GDPR serves as the legal basis.

Security measures

In accordance with Article 32 GDPR, we take appropriate technical and organisational measures to ensure a level of protection compassionate to ensure a level of protection complacency compassionate, taking into account the state of the art, the costs of implementation and the nature, the circumstances and purposes of the processing, as well as the different probability and severity of the risk to the rights and freedoms of natural persons.

Measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as access, input, disclosure, security of availability and separation. In addition, we have established procedures that ensure the exercise of data subjects’ rights, deletion of data and response to compromise of the data. Furthermore, we take into account the protection of personal data already during the development or selection of hardware, software and procedures, in accordance with the principle of data protection through technical design and through data protection-friendly presets (Art. 25 GDPR).

Cooperation with processors and third parties

If, in the course of our processing, we disclose data to other persons and companies (processors or third parties), transmit them to them or otherwise grant them access to the data, this is only done on the basis of a legal permission (e.B. if a transfer of the data to third parties, such as to payment service providers, in accordance with Art. 6 sec. 1 lit.b GDPR is required for the fulfilment of the contract), you have consented to this only on the basis of a legal permission (e.B. , provides for a legal obligation or on the basis of our legitimate interests (e.B. in the use of agents, web hosts, etc.).

If we entrust third parties with the processing of data on the basis of a so-called “order processing contract”, this is done on the basis of Article 28 GDPR.

Transfers to third countries

If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or if we do so in the context of the use of third-party services or disclosure or transfer of data to third parties, this will only be done if it is done in order to fulfil our (pre)contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual authorisations, we process or have the data processed in a third country only if the special conditions of Art. 44 e.g. GDPR are met. This means that the processing is carried out .B on the basis of special guarantees, such as the officially recognised determination of an EU-compliant level of data protection (e.B. for the US through the “Privacy Shield”) or compliance with officially recognised special contractual obligations (so-called “standard contractual clauses”).

Rights of data subjects

You have the right to request confirmation as to whether the data in question is being processed and for information on such data as well as for further information and copy of the data in accordance with Article 15 GDPR.

They have accordingly. Article 16 GDPR the right to request the completion of the data concerning you or the correction of the inaccurate data concerning you.

In accordance with Article 17 GDPR, you have the right to request that the data in question be deleted immediately or, alternatively, to require a restriction on the processing of the data in accordance with Article 18 GDPR.

You have the right to request that the data concerning you, which you have provided to us, be received in accordance with Article 20 GDPR and request its transmission to other controllers.

They also have the right to lodge a complaint with the competent supervisory authority in accordance with Article 77 GDPR.

Withdrawal

You have the right to revoke consents given in accordance with Art. 7 sec. 3 GDPR with effect for the future

Right to object

You may object at any time to the future processing of the data concerning you in accordance with Article 21 GDPR. The opposition may be made in particular against the processing for direct marketing purposes.

Cookies and right of objection in the case of direct marketing

“Cookies” means small files that are stored on users’ computers. Different information can be stored within the cookies. A cookie is primarily used to store the information about a user (or.dem device on which the cookie is stored) during or after his visit within an online offer. Temporary cookies, or “session cookies” or “transient cookies”, are cookies that are deleted after a user leaves an online offer and closes their browser. In such a cookie, for example.B the contents of a shopping cart can be stored in an online shop or a login status. Cookies are called “permanent” or “persistent” and remain stored even after the browser is closed. For example.B the login status can be saved if the users visit them after several days. Similarly, such a cookie may store the interests of users who are used for range measurement or marketing purposes. “Third-party cookie” means cookies that are offered by providers other than the person responsible for the online offer (otherwise, if it is only its cookies, it is called “first-party cookies”).

We may use temporary and permanent cookies and clarify this within the scope of our data protection declaration.

If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Saved cookies can be deleted in the system settings of the browser. The exclusion of cookies may lead to functional limitations of this online offer.

A general objection to the use of cookies used for online marketing purposes can be explained by a large number of services, especially in the case of tracking, via the US site https://www.aboutads.info/choices/ or the EU site https://www.youronlinechoices.com/. Furthermore, the storage of cookies can be achieved by switching them off in the settings of the browser. Please note that not all functions of this online offer can be used.

Deletion of data

The data processed by us will be deleted or restricted in their processing in accordance with Articles 17 and 18 GDPR. Unless expressly stated in the context of this data protection declaration, the data stored by us will be deleted as soon as they are no longer necessary for their purpose and the deletion is not precluded by legal retention obligations. Unless the data is deleted because it is necessary for other and legally permissible purposes, its processing will be restricted. This means that the data is blocked and not processed for other purposes. This applies, for example.B to data that must be retained for commercial or tax reasons.

According to legal requirements in Germany, the retention is carried out in particular for 10 years in accordance with Sections 147 (1) AO, 257 (1) No. 1 and 4, paragraph 4 of the German Commercial Code (Books, Records, Management Reports, Accounting Documents, Commercial Books, relevant documents, etc.) and 6 years in accordance with Sections 257 (1) No. 2 and 3, paragraph 4 of the German Commercial Code (HGB).

According to legal requirements in Austria, the storage is carried out in particular for 7 J in accordance with Section 132 para. 1 BAO (accounting documents, receipts/invoices, accounts, receipts, business papers, statement of income and expenses, etc.), for 22 years in connection with land and for 10 years in the case of documents relating to electronically supplied services, telecommunications, radio and television services provided to non-entrepreneurs in EU Member States for which the Mini-One Stop-Shop (MOSS) is used.

Business-related processing

In addition, we process contract data (e..B., subject matter of the contract, term, customer category).– Payment data (e..B., bank details, payment history) from our customers, prospects and business partners for the purpose of providing contractual services, service and customer care, marketing, advertising and market research.

Order processing in the online shop and customer account

We process the data of our customers in the course of the ordering processes in our online shop in order to enable them to select and order the selected products and services, as well as their payment and delivery, or execution.

The data processed includes inventory data, communication data, contract data, payment data and data on data affected by the processing include our customers, prospective customers and other business partners. The processing is carried out for the purpose of the provision of contractual services within the framework of the operation of an online shop, billing, delivery and customer service. We use session cookies for the storage of the shopping cart content and permanent cookies for the storage of the login status.

The processing is carried out on the basis of Art. 6 (1) lit.b (execution of order operations) and c (legally required archiving) GDPR. The information identified as necessary is required for the establishment and performance of the contract. We disclose the data to third parties only within the scope of extradition, payment or within the scope of legal authorisations and obligations towards legal advisers and authorities. The data will only be processed in third countries if this is necessary for the performance of the contract (e.B. upon delivery or payment at the request of the customer).

Users can optionally create a user account by viewing their orders in particular. As part of the registration process, the required information will be communicated to the users. The user accounts are not public and cannot be indexed by search engines. If users have terminated their user account, their data will be deleted with regard to the user account, subject to their retention, for commercial or tax reasons. Art. 6 sec. 1 lit.c GDPR necessary. Information in the customer account remains until it is deleted and subsequently archived in the event of a legal obligation. It is the responsibility of the users to secure their data before the end of the contract if they are terminated.

As part of the registration and re-registration as well as the use of our online services, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests, as well as the user’s protection against misuse and other unauthorized use. In principle, this data will not be passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with Art. 6 sec. 1 lit.c GDPR.

The deletion takes place after the expiry of legal warranty and comparable obligations, the necessity of the retention of the data is checked every three years; in the case of statutory archiving obligations, the deletion takes place after their expiry (end of commercial law (6 years) and tax law (10 years) retention obligation).

Agency services

We process the data of our customers within the scope of our contractual services, which include conceptual and strategic consulting, campaign planning, software and design development/consulting or maintenance, implementation of campaigns and processes/handling, server administration, data analysis/consulting services and training services.

We process inventory data (e..B., customer master data, such as names or addresses), contact data (e..B, e-mail, telephone numbers), content data (e.B., text entries, photographs, videos), contract data (e..B., contract subject matter, term), payment data (e..B, bank details, payment history), usage and metadata (e.B. In principle, we do not process special categories of personal data, unless these are components of commissioned processing. Those affected include our customers, interested parties as well as their customers, users, website visitors or employees as well as third parties. The purpose of the processing is to provide contractual services, billing and our customer service. The legal bases of the processing are derived from Article 6 (1) lit.b GDPR (contractual services), Article 6 (1) lit. f GDPR (analysis, statistics, optimisation, security measures). We process data that is necessary for the establishment and performance of the contractual services and point out the necessity of their specification. Disclosure to external parties is only made if it is required as part of an order. When processing the data provided to us in the context of an order, we act in accordance with the instructions of the clients as well as the legal requirements of order processing in accordance with Art. 28 GDPR and do not process the data for any purpose other than the purposes specified in the order.

We delete the data after expiry of legal warranty and comparable obligations. the need to retain the data is reviewed every three years; in the case of the statutory archiving obligations, the deletion shall take place after their expiry (6 J, in accordance with Section 257 (1) of the German Commercial Code ( HGB, 10 J), in accordance with Section 147 (1) AO). In the case of data disclosed to us in the context of an order by the client, we delete the data in accordance with the specifications of the order, basically after the end of the order.

External payment service providers

We use external payment service providers through whose platforms users and we can make payment transactions (e.B. each with a link to the Privacy Policy, PayPal (https://www.paypal.com/de/webapps/mpp/ua/privacy-full), Klarna (https://www.klarna.com/de/datenschutz/), Skrill (https://www.skrill.com/de/fusszeile/datenschutzrichtlinie/), Giropay (https://www.giropay.de/rechtliches/datenschutz-agb/), Visa (https://www.visa.de/datenschutz), Mastercard (https://www.mastercard.de/de-de/datenschutz.html), American Express (https://www.americanexpress.com/de/content/privacy-policy-statement.html)

In the context of the fulfilment of contracts, we use the payment service providers on the basis of Art. 6 sec. 1 lit.b. GDPR. In addition, we use external payment service providers on the basis of our legitimate interests in accordance with Art. 6 sec. 1 lit. f. GDPR in order to offer our users effective and secure payment options.

Data processed by payment service providers includes inventory data such as.B. name and address, bank details, such as .B account numbers or credit card numbers, passwords, TANs and checksums, as well as contract, totals and recipient-related information. The information is required to carry out the transactions. However, the data entered will only be processed and stored by the payment service providers. This means that we do not receive any account or credit card-related information, but only information with confirmation or negative information of the payment. The data may be transmitted by payment service providers to business information agencies. The purpose of this transmission is to verify identity and creditworthiness. For this purpose, we refer to the terms and conditions and data protection notices of the payment service providers.

The terms and conditions and the data protection notices of the respective payment service providers apply to the payment transactions, which are available within the respective websites or transaction applications. We also refer to these for further information and the assertion of rights of revocation, information and other data subjects.

Administration, Financial Accounting, Office Organization, Contact Management

We process data in the context of administrative tasks as well as the organisation of our operations, financial accounting and compliance with legal obligations, such as .B of archiving. In doing so, we process the same data that we process in the context of the provision of our contractual services. The basis for processing is Art. 6 sec. 1 lit.c. GDPR, Art. 6 sec. 1 lit. f. GDPR. The processing affects customers, prospects, business partners and website visitors. The purpose and interest in the processing lies in the administration, financial accounting, office organization, archiving of data, i.e. tasks that serve the maintenance of our business activities, performance of our tasks and the provision of our services. The erasure of the data with regard to contractual services and contractual communication corresponds to the information referred to in these processing activities.

We disclose or transmit data to the tax administration, consultants, such as .B, tax advisors or auditors, as well as other fee agencies and payment service providers.

Furthermore, on the basis of our business interests, we store information about suppliers, organizers and other business partners, e.B. for the purpose of contacting them later. We store this majority company-related data permanently.

Business analysis and market research

In order to be able to operate our business economically, to be able to recognize market trends, wishes of the contractual partners and users, we analyze the data available to us on business transactions, contracts, enquiries, etc. We process inventory data, communication data, contract data, payment data, usage data, metadata based on Art. 6 sec. 1 lit. f. GDPR, whereby the data subjects include contractual partners, interested parties, customers, visitors and users of our online offer.

The analyses are carried out for the purpose of business evaluations, marketing and market research. In doing so, we can take into account the profiles of registered users with information, e.B. about the services used. The analyses serve us to increase user-friendliness, optimize our offer and business efficiency. The analyses are for us alone and are not disclosed externally, unless they are anonymous analyses with summarized values.

If these analyses or profiles are personal, they will be deleted or anonymized upon termination of the users, otherwise after two years from the conclusion of the contract. In addition, the macroeconomic analyses and general trends are, where possible, compiled anonymously.

Participation in Affiliate Partner Programs

Within our online offer, we use industry-standard tracking measures based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer) in accordance with Art. 6 sec. 1 lit. f GDPR, insofar as these are necessary for the operation of the affiliate system. In the following we inform the users about the technical background.

The services offered by our contractual partners can also be advertised and linked on other websites (so-called affiliate links or after-buy systems, if e.B. links or services of third parties are offered after a contract is concluded). The operators of the respective websites receive a commission if users follow the affiliate links and then take advantage of the offers.

In summary, our online offering requires that we be able to track whether users who are interested in affiliate links and/or the offers available to us subsequently perceive the offers on the basis of the affiliate links or our online platform. For this purpose, the affiliate links and our offers are supplemented by certain values, which can be set a part of the link or otherwise, e..B in a cookie. The values include in particular the initial website (referrer), time, an online identifier of the operators of the website on which the affiliate link was located, an online identifier of the respective offer, an online identifier of the user, as well as tracking-specific values such as.B. advertising media ID, partner ID and categorizations.

The online identifiers of the users used by us are pseudonymous values. This means that the online identifiers do not themselves contain any personal data such as names or e-mail addresses. They only help us to determine whether the same user who clicked on an affiliate link or was interested in an offer via our online offer, took advantage of the offer, i.e. e..B has concluded a contract with the provider. However, the online identifier is personal in so far as the partner company and also us have the online identifier together with other user data. Only in this way can the partner company inform us whether the user has taken advantage of the offer and that we can pay out the bonus .B.

Amazon Partner Program

Based on our legitimate interests (i.e. interest in the economic operation of our online offer within the meaning of Art. 6 sec. 1 lit. f. GDPR), we are participants in the Amazon EU Partner Program, which was designed to provide a medium for websites that can be used to obtain reimbursement of advertising costs by placing advertisements and links to Amazon.de (so-called affiliate system). That is, as an Amazon partner, we earn from qualified purchases.

Amazon uses cookies to track the origin of the orders. Among other things, Amazon can recognize that you have clicked the partner link on this website and then purchased a product from Amazon.

For more information about Amazon’s data usage and how to object, see the company’s privacy policy: https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010.

Note: Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or one of its affiliates.

Data protection notices in the application process

We process the applicant data only for the purpose and within the framework of the application process in accordance with the legal requirements. The processing of the applicant’s data takes place in order to fulfil our (pre)contractual obligations within the framework of the application procedure within the meaning of Art. 6 sec. 1 lit.b. GDPR Art. 6 sec. 1 lit. f. GDPR if the data processing is required for us .B in the context of legal proceedings (in Germany, additionally Section 26 BDSG applies).

The application process requires applicants to provide us with the applicant data. The necessary applicant data are marked, if we offer an online form, otherwise result from the job descriptions and in principle this includes the information about the person, postal and contact addresses and the documents belonging to the application, such as cover letter, CV and certificates. In addition, applicants may voluntarily provide us with additional information.

By submitting the application to us, the candidates agree to the processing of their data for the purposes of the application process in accordance with the nature and scope set out in this data protection declaration.

Insofar as special categories of personal data within the meaning of Article 9(1) GDPR are voluntarily communicated in the context of the application process, their processing shall also take place in accordance with Article 9(2) lit.b GDPR (e.B. health data, such as .B. severely disabled status or ethnic origin). Insofar as special categories of personal data within the meaning of Article 9(1) GDPR are requested from applicants in the context of the application process, their processing is additionally carried out in accordance with Article 9(2) lit. a GDPR (e.B. health data, if these are necessary for the practice of the profession).

If provided, applicants can submit their applications to us using an online form on our website. The data is transmitted to us in encrypted form according to the state of the art. Applicants can also send us their applications via e-mail. However, we kindly ask you to note that e-mails are not sent encrypted and that applicants themselves have to provide encryption. We therefore cannot assume any responsibility for the transmission of the application between the sender and the receipt on our server and therefore recommend to use an online form or the postal mail. Instead of applying via the online form and e-mail, applicants still have the opportunity to send us the application by post.

The data provided by the applicants can be further processed by us in the event of a successful application for the purposes of the employment relationship. Otherwise, if the application for a job offer is not successful, the data of the applicants will be deleted. Applicants’ data will also be deleted if an application is withdrawn, which candidates are entitled to do at any time.

Subject to a justified revocation of the candidates, the deletion takes place after the expiry of a period of six months, so that we can answer any follow-up questions regarding the application and comply with our obligations to prove this under the Equal Treatment Act. Invoices for possible travel expenses are archived in accordance with the tax regulations.

Registration function

Users can create a user account. In the context of registration, the required information is communicated to the users and processed on the basis of Art. 6 sec. 1 lit.b GDPR for the purposes of providing the user account. The data processed includes in particular the login information (name, password and an e-mail address). The data entered during registration will be used for the purpose of using the user account and its purpose.

Users can be informed by e-mail about information relevant to their user account, such as.B. technical changes. If users have terminated their user account, their data will be deleted with regard to the user account, subject to a legal retention obligation. It is the responsibility of the users to secure their data before the end of the contract if they are terminated. We are entitled to permanently delete all data of the user stored during the term of the contract.

As part of the use of our registration and registration functions as well as the use of the user account, the IP address and the time of the respective user act will be stored. The storage is based on our legitimate interests, as well as the user’s protection against misuse and other unauthorized use. In principle, this data will not be passed on to third parties, unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with Art. 6 sec. 1 lit.c. GDPR. The IP addresses will be anonymized or deleted no later than 7 days.

Comments and posts

If users leave comments or other posts, their IP addresses can be stored for 7 days on the basis of our legitimate interests within the meaning of Art. 6 sec. 1 lit. f. GDPR. This is done for our safety if someone leaves illegal content in comments and posts (insults, forbidden political propaganda, etc.). In this case, we ourselves can be prosecuted for commentor or post and are therefore interested in the identity of the author.

Furthermore, on the basis of our legitimate interests in accordance with Art. 6 sec. 1 lit. f. GDPR, we reserve the right to process the information of the users for the purpose of spam detection.

On the same legal basis, we reserve the right to store the IP addresses of users for their duration in the case of surveys and to use cookies in order to avoid multiple votes.

The data provided in the context of the comments and contributions will be stored by us permanently until the user objects.

Comment subscriptions

The follow-up comments can be subscribed by users with their consent in accordance with Art. 6 sec. 1 lit. a GDPR. Users will receive a confirmation email to verify that they are the owner of the email address they have entered. Users can unsubscribe from ongoing comment subscriptions at any time. The confirmation e-mail will contain information on the cancellation options. For the purposes of proving the consent of the users, we store the registration date along with the IP address of the users and delete this information when users unsubscribe from the subscription.

You can cancel the reception of our subscription at any time, i.e. revokeyourd your consents. We may store the e-mail addresses that have been sent out for up to three years on the basis of our legitimate interests before deleting them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defense of claims. An individual request for cancellation is possible at any time, provided that the former existence of a consent is confirmed at the same time.

Akismet Anti-Spam Check

Our online offer uses the “Akismet” service offered by Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA. The use is based on our legitimate interests within the meaning of Art. 6 sec. 1 lit. f) GDPR. This service distinguishes comments from real people from spam comments. For this purpose, all comment information is sent to a server in the USA, where it is analyzed and stored for comparison purposes for four days. If a comment has been classified as spam, the data will be stored beyond this time. This information includes the name entered, the email address, the IP address, the comment content, the referrer, information about the browser used as well as the computer system and the time of the entry.

Further information on the collection and use of the data by Akismet can be found in the data protection notices of Automattic: https://automattic.com/privacy/.

Users can use pseudonyms or refrain from entering their name or email address. You can completely prevent the transfer of data by not using our comment system. That would be a pity, but unfortunately we do not see alternatives that work just as effectively.

Retrieving profile images from Gravatar

We use the Gravatar service of Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA, within our online offer and in particular in the blog.

Gravatar is a service where users can log in and store profile pictures and their email addresses. If users with the respective e-mail address leave posts or comments on other online presences (especially in blogs), their profile pictures can be displayed next to the posts or comments. For this purpose, the e-mail address provided by the users is transmitted encrypted to Gravatar in order to check whether a profile is stored for it. This is the sole purpose of transmitting the e-mail address and it is not used for other purposes, but is subsequently deleted.

The use of Gravatar is based on our legitimate interests within the meaning of Art. 6 sec. 1 lit. f) GDPR, since with the help of Gravatar we offer the contributors and comment authors the opportunity to personalize their contributions with a profile picture.

By displaying the images, Gravatar informs the IP address of the users, as this is necessary for communication between a browser and an online service. Further information on Gravatar’s collection and use of the data can be found in The Automattic Privacy Policy: https://automattic.com/privacy/.

If users do not want a user image associated with your email address with Gravatar to appear in the comments, you should use an email address for commenting, which is not stored with Gravatar. We would also like to point out that it is also possible to use an anonymous or no e-mail address if the users do not want their own e-mail address to be sent to Gravatar. Users can completely prevent the transfer of data by not using our comment system.

Retrieving emojis and smilies

Within our WordPress blog, graphic emojis (or smilies), i.e. small graphical files that express feelings, are used, which are obtained from external servers. In this case, the providers of the servers collect the IP addresses of the users. This is necessary so that the emoji files can be transmitted to the browsers of the users. The Emojie service is offered by Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA. Automattic Privacy Notice: https://automattic.com/privacy/. The server domains used are s.w.org and twemoji.maxcdn.com, which to our knowledge are so-called content delivery networks, i.e. servers that serve only a fast and secure transmission of the files and the personal data of the users are deleted after transmission.

The use of the emojis is based on our legitimate interests, i.e. interest in an attractive design of our online offer in accordance with Art. 6 sec. 1 lit. f. GDPR.

Flattr

Within this online offer are buttons of the micropayment service “Flattr”, which is operated by Flattr Network Ltd., based at 2nd Floor, White bear yard 114A, Clerkenwell Road, London, Middlesex, England, EC1R 5DF, United Kingdom. When you visit pages on this website that contain these buttons, your browser establishes a direct connection to Flattr servers.

If users have created an account with Flattr with which they are logged in at the same time, Flattr receives the information that users have visited the respective page of this online offer. If users have a Flattr account, are logged in and interact with the button, information about it will be transmitted to Flattr and stored there for billing purposes in accordance with the guidelines in force there. Even if users are not logged in, usage data may be collected and also stored. Users can find out exactly how your data is processed when you click the Flattr button at https://flattr.com/privacy.

Contact

When contacting us (e.B. via contact form, e-mail, telephone or via social media), the user’s details for processing the contact request and its processing in accordance with Art. 6 sec. 1 lit.b. (within the framework of contractual/pre-contractual relations), Art. 6 sec. 1 lit. f. (other enquiries) GDPR will be processed. Users’ information can be stored in a customer relationship management system (“CRM system”) or similar request organization.

We will delete the requests if they are no longer required. We review the necessity every two years; In addition, the statutory archiving obligations apply.

CRM system Zendesk

We use the CRM system “Zendesk”, the provider Zendesk, Inc., 989 Market Street #300, San Francisco, CA 94102, USA, in order to be able to process requests of users faster and more efficiently (legitimate interest in accordance with Art. 6 sec. 1 lit. f. GDPR ).

Zendesk is certified under the Privacy Shield Agreement and provides an additional guarantee to comply with European data protection law(https://www.privacyshield.gov/participant?id=a2zt0000000TOjeAAG&status=Active).

Zendesk uses the data of the users only for the technical processing of the requests and does not pass them on to third parties. To use Zendesk, at least a correct e-mail address is required. Pseudonymous use is possible. In the course of processing service requests, it may be necessary to collect further data (name, address). The use of Zendesk is optional and serves to improve and accelerate our customer and user service.

If users do not agree with data collection via and data storage in Zendesk’s external system, we offer them alternative contact options for submitting service requests by e-mail, telephone, fax or post.

For more information, see Zendesk’s privacy policy: https://www.zendesk.de/company/customers-partners/privacy-policy/.

Newsletter

With the following information we inform you about the contents of our newsletter as well as the registration, shipping and statistical evaluation procedure as well as your rights of objection. By subscribing to our newsletter, you agree to the receipt and the procedures described.

Content of the newsletter: We send newsletters, e-mails and other electronic notifications with advertising information (hereinafter “Newsletter”) only with the consent of the recipients or a legal permission. If the contents of the newsletter are specifically described in the context of a registration, they are decisive for the consent of the users. For the rest, our newsletters contain information about our services and us.

Double opt-in and logging: The registration for our newsletter takes place in a so-called double opt-in procedure. specifically. You will receive an e-mail after registration asking you to confirm your registration. This confirmation is necessary so that no one can log in with foreign e-mail addresses. The registrations for the newsletter are logged in order to be able to prove the registration process according to the legal requirements. This includes storing the login and confirmation time, as well as the IP address. The changes to your data stored by the shipping service provider will also be logged.

Registration details: To register for the newsletter, it is sufficient to provide your e-mail address. Optionally, we ask you to include a name in the newsletter for personal address.

The sending of the newsletter and the success measurement associated with it are based on the consent of the recipients in accordance with Art. 6 sec. 1 lit. a, Art. 7 GDPR i.V.m Section 7 para. 2 No. 3 UWG or if consent is not required, on the basis of our legitimate interests in direct marketing in accordance with Art. 6 sec. 1 according to the GDPR i.V.m. section 7 para. 3 UWG.

The registration procedure is logged on the basis of our legitimate interests in accordance with Art. 6 sec. 1 lit. f GDPR. Our interest is focused on the use of a user-friendly and secure newsletter system that serves our business interests as well as meets the expectations of our users and also allows us to prove consent.

Cancellation/revocation – You can cancel the receipt of our newsletter at any time, i.e. revokeyourd your consents. A link to cancel the newsletter can be found at the end of each newsletter. We may store the e-mail addresses that have been sent out for up to three years on the basis of our legitimate interests before deleting them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defense of claims. An individual request for cancellation is possible at any time, provided that the former existence of a consent is confirmed at the same time.

Newsletter – Mailchimp

The newsletters are sent by mail service provider “MailChimp”, a newsletter shipping platform of the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA. The data protection regulations of the shipping service provider can be viewed here: https://mailchimp.com/legal/privacy/. The Rocket Science Group LLC d/b/a MailChimp is certified under the Privacy Shield Agreement and thereby provides a guarantee to comply with the European level of data protection (https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active). The shipping service provider is used on the basis of our legitimate interests in accordance with Art. 6 sec. 1 lit. f. GDPR and a order processing contract in accordance with Art. 28 sec. 3 p. 1 GDPR.

The shipping service provider may use the data of the recipients in pseudonymous form, i.e. without being assigned to a user, for the optimization or improvement of its own services, e.B. for technical optimization of the shipping and presentation of the newsletters or for statistical purposes. However, the shipping service provider does not use the data of our newsletter recipients to write them down themselves or to pass on the data to third parties.

Newsletter – Newsletter2Go

The newsletters are sent by means of the mail ingesative service provider Newsletter2Go GmbH, Köpenicker Str. 126, 10179 Berlin, Germany. The data protection regulations of the shipping service provider can be viewed here: https://www.newsletter2go.de/datenschutz/. The shipping service provider is used on the basis of our legitimate interests in accordance with Art. 6 sec. 1 lit. f. GDPR and a order processing contract in accordance with Art. 28 sec. 3 p. 1 GDPR.

Newsletter – Shipping Service Provider

The newsletters are sent by means of the shipping service provider [NAME, ADRESSE, LAND]. The data protection regulations of the shipping service provider can be viewed here: [LINK TO THE DATA PROTECTIONS]. The shipping service provider is used on the basis of our legitimate interests in accordance with Art. 6 sec. 1 lit. f. GDPR and a order processing contract in accordance with Art. 28 sec. 3 p. 1 GDPR.

Newsletter – Measuring Success

The newsletters contain a so-called “web-beacon”, i.e. a pixel-sized file, which is retrieved from our server when opening the newsletter from our server, or if we use a shipping service provider, from its server. As part of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and time of retrieval are collected first.

This information is used to improve the technical requirements of the Services on the basis of the technical data or the target groups and their reading behaviour on the basis of the polling locations (which can be determined by means of the IP address) or the access times. Statistical surveys also include determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our intention, nor, if used, that of the shipping service provider, to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

A separate revocation of the success measurement is unfortunately not possible, in this case the entire newsletter subscription must be cancelled.

Hosting and E-mailing

The hosting services we use are intended to provide the following services: infrastructure and platform services, computing capacity, storage space and database services, e-mail, security and technical maintenance services that we use for the purpose of operating this online offer.

In doing so, we, or our hosting provider, process inventory data, contact data, content data, contract data, usage data, meta and communication data of customers, interested parties and visitors of this online offer on the basis of our legitimate interests in an efficient and secure provision of this online offer in accordance with Art. 6 sec. 1 lit. f GDPR i.V.m. Art. 28 GDPR (contract processing contract).

Collection of access data and log files

We, or our hosting provider, collect data on every access to the server on which this service is located (so-called server log files) on the basis of our legitimate interests within the meaning of Art. 6 sec. 1 lit. f. GDPR. The access data includes the name of the retrieved website, file, date and time of retrieval, amount of data transferred, notification of successful retrieval, browser type and version, the user’s operating system, referrer URL (the previously visited page), IP address and the requesting provider.

Logfile information is stored for security reasons (e..B. to investigate abuse or fraud) for a maximum period of 7 days and then deleted. Data, the further retention of which is necessary for the purpose of proof, is excluded from deletion until the relevant incident is finally clarified.

Google Tag Manager

Google Tag Manager is a solution that allows us to manage so-called website tags via a single interface (and thus integrate .B Google Analytics and other Google marketing services into our online offering). The Tag Manager itself (which implements the tags) does not process any personal data of the users. With regard to the processing of users’ personal data, reference is made to the following information on the Google services. Usage policies: https://www.google.com/intl/de/tagmanager/use-policy.html.

Google Analytics

Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 sec. 1 lit. f. GDPR) we use Google Analytics, a web analysis service of Google LLC (“Google”). Google uses cookies. The information generated by the cookie about the use of the online offer by the users is usually transmitted to a Google server in the USA and stored there.

Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with other services related to the use of this online offer and the internet usage. Pseudonymous user profiles of the users can be created from the processed data.

We only use Google Analytics with IP anonymization enabled. This means that the IP address of the users is truncated by Google within Member States of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there.

The IP address transmitted by the user’s browser will not be merged with other data from Google. Users can prevent the storage of cookies by setting their browser software accordingly; Users can also prevent the collection of data generated by the cookie and related to their use of the online offer to Google and the processing of this data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

For more information about Google’s use of data, settings and objections, see Google’s privacy policy (https://policies.google.com/technologies/ads) and the settings for Google’s display of advertisements (https://adssettings.google.com/authenticated).

The personal data of the users will be deleted or anonymized after 14 months.

Google Universal Analytics

We use Google Analytics in its design as “Universal Analytics“. ” Universal Analytics” means a method of Google Analytics in which the user analysis is carried out on the basis of a pseudonymous user ID and thus a pseudonymous profile of the user is created with information from the use of different devices (so-called “cross-device tracking”).

Target grouping with Google Analytics

We use Google Analytics to display the ads displayed within Google and its partners, only those users who have also shown an interest in our online offering or who have certain characteristics (e.B.g. interests in certain topics or products determined by the websites visited) that we transmit to Google (so-called “Remarketing”, or “Google Analytics Audiences”). With the help of remarketing audiences, we also want to ensure that our ads meet the potential interest of users.

Google Adsense with personalized ads

Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offering within the meaning of Art. 6 sec. 1 lit. f. GDPR), we use the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, (“Google”).

We use the AdSense service, which displays ads on our website and rewards us for their display or other use. For these purposes, usage data such as .B. the click on an ad and the IP address of the users are processed, whereby the IP address is shortened by the last two digits. Therefore, the processing of the data of the users is pseudonymous.

We use Adsense with personalized ads. Google draws conclusions about their interests based on the websites or apps used by users and the user profiles thus created. Advertisers use this information to align their campaigns with these interests, which is beneficial to both users and advertisers alike. For Google, ads are personalized when captured or known data determines or influences ad selection. This includes previous searches, activities, site visits, app use, demographic, and location information. Specifically, this includes: demographic targeting, targeting of interest categories, remarketing, and targeting on customer matching lists and audience lists uploaded to DoubleClick Bid Manager or Campaign Manager.

Google Adsense with non-personalized ads

We use Adsense with non-personalized ads. The ads are not displayed based on user profiles. Non-personalized ads are not based on previous user behavior. Targeting uses contextual information, including rough (e.B. local-level) geographic targeting based on the current location, content on the current website or app, and current search terms. Google prevents any personalized targeting, including demographic targeting and targeting based on user lists.

Google AdWords and Conversion Measurement

We use the Google AdWords online marketing process to place ads on the Google advertising network (e..B, search results, videos, websites, etc.) to be displayed to users who have a suspected interest in the ads. This allows us to display ads for and within our online offering in a more targeted way, in order to present users only with ads that potentially correspond to their interests. If a user is shown .B. ads for products for which he/she has been interested in other online offers, this is called “remarketing”. For these purposes, when we and other websites on which the Google advertising network is active, a code from Google is executed directly by Google and so-called (re)marketing tags (invisible graphics or code, also referred to as “web beacons”) are integrated into the website. With the help of these, an individual cookie, i.e. a small file, is stored on the user’s device (instead of cookies, comparable technologies can also be used). This file records which websites the user visited, which content he is interested in and which offers the user has clicked on, as well as technical information about the browser and operating system, referring websites, visit time as well as further information on the use of the online offer.

We also receive an individual “conversion cookie”. The information obtained by means of the cookie is used by Google to generate conversion statistics for us. However, we only learn the anonymous total number of users who clicked on our ad and were redirected to a page with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users.

The data of the users are processed pseudonymously within the framework of the Google advertising network. This means that Google does not store and process the name or e-mail address of the users, for example.B, but processes the relevant data cookie-related within pseudonymous user profiles. This means that from Google’s point of view, the ads are not managed and displayed for a specific identified person, but for the cookie owner, regardless of who that cookie owner is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymization. The information collected about the users is transmitted to Google and stored on Google’s servers in the USA.

Google Doubleclick

We use the online marketing method Google “Doubleclick” to place ads on the Google advertising network (e..B., in search results, in videos, on websites, etc.). Double Click is characterized by the fact that ads are displayed in real time based on the presumed interests of the users. This allows us to display ads for and within our online offering in a more targeted way, in order to present users only with ads that potentially correspond to their interests. If a user is shown .B. ads for products for which he/she has been interested in other online offers, this is called “remarketing”. For these purposes, when we and other websites on which the Google advertising network is active, a code from Google is executed directly by Google and so-called (re)marketing tags (invisible graphics or code, also referred to as “web beacons”) are integrated into the website. With the help of these, an individual cookie, i.e. a small file, is stored on the user’s device (instead of cookies, comparable technologies can also be used). This file records which websites the user visited, which content he is interested in and which offers the user has clicked on, as well as technical information about the browser and operating system, referring websites, visit time as well as further information on the use of the online offer.

The IP address of the users is also recorded, which is truncated within Member States of the European Union or in other contracting states of the Agreement on the European Economic Area and only in exceptional cases is transferred completely to a Google server in the USA and shortened there. The above information may also be linked by Google to such information from other sources. If the user subsequently visits other websites, he or she may be shown ads tailored to him or her according to his/her presumed interests on the basis of his user profile.

The data of the users are processed pseudonymously within the framework of the Google advertising network. This means that Google does not store and process the name or e-mail address of the users, for example.B, but processes the relevant data cookie-related within pseudonymous user profiles. This means that from Google’s point of view, the ads are not managed and displayed for a specific identified person, but for the cookie owner, regardless of who that cookie owner is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymization. The information collected by Google marketing services about users is transmitted to Google and stored on Google’s servers in the UNITED States.

Jetpack (WordPress Stats)

Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 sec. 1 lit. f. GDPR), we use the plugin Jetpack (here the subfunction “WordPress Stats”), which includes a tool for statistical evaluation of visitor access and from Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA. Jetpack uses so-called “cookies”, text files that are stored on your computer and which enable an analysis of your use of the website.

The information generated by the cookie about your use of this online offer is stored on a server in the USA. User profiles of the users can be created from the processed data, whereby these are only used for analysis purposes and not for advertising purposes. For more information, see Automattic’s privacy policy: https://automattic.com/privacy/ and note on jetpack cookies: https://jetpack.com/support/cookies/.

Facebook Pixels, Custom Audiences and Facebook Conversion

Within our online offering, due to our legitimate interests in the analysis, optimization and economic operation of our online offer and for these purposes, the so-called “Facebook pixel” of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are resident in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”) used.

Facebook is certified under the Privacy Shield Agreement and thereby offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

With the help of the Facebook pixel, Facebook is able to identify visitors to our online offer as the target group for the display of advertisements (so-called “Facebook ads”). Accordingly, we use the Facebook pixel to display the Facebook ads we serve only to those Facebook users who have also shown an interest in our online offering or who have certain characteristics (e.B.g. interests in certain topics or products determined by the websites visited) that we transmit to Facebook (so-called “Custom Audiences”). With the help of the Facebook pixel, we also want to ensure that our Facebook ads meet the potential interest of users and do not have a harassing effect. With the help of the Facebook pixel, we can also understand the effectiveness of Facebook ads for statistical and market research purposes by seeing if users have been redirected to our website after clicking on a Facebook ad (so-called “conversion”).

The processing of the data by Facebook takes place within the framework of Facebook’s data usage policy. Accordingly, general notes on the presentation of Facebook ads, in Facebook’s data usage policy: https://www.facebook.com/policy.php. For specific information and details about the Facebook pixel and how it works, see the Help section of Facebook: https://www.facebook.com/business/help/651294705016616.

You can object to the collection by the Facebook pixel and use of your data to display Facebook ads. To set what types of ads you see within Facebook, you can go to the page set up by Facebook and follow the usage-based advertising settings: https://www.facebook.com/settings?tab=ads. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.

You can also object to the use of cookies for range measurement and advertising purposes via the deactivation page of the network advertising initiative (https://optout.networkadvertising.org/) and additionally the US website (https://www.aboutads.info/choices) or the Europeanwebsite (https://www.youronlinechoices.com/uk/your-ad-choices/).

Etracker

The collected data is analyzed exclusively pseudonymously, stored solely on servers in Germany, not merged with other data or passed on to third parties.

When the user data is stored, in particular, the IP addresses, device and domain data of the users are only stored or encrypted in a shortened manner, so that a conclusion on the individual user is not possible. The IP address is truned at the earliest possible time and is automated by default. From the data processed by etracker, pseudonymous user profiles of the users are created using cookies. Identifiers for recognizing an app user, performing session and cross-device tracking, and providing behavioral data for remarketing are, however, securely pseudonymized or encrypted. Furthermore, etracker guarantees the protection of the processed data of the users contractually by concluding an order processing contract in accordance with Art. 28 sec. 3 p. 1 GDPR.

You can object to the collection and storage of data at any time with effect for the future. In order to object to the collection and storage of your visitor data for the future, you can obtain an opt-out cookie from etracker under the following link, which means that no visitor data of your browser will be collected and stored at etracker in the future: https://www.etracker.de/privacy?et=[BITTE-ENEN-IHRE-Account-ID].

The opt-out sets an opt-out cookie named “cntcookie” by etracker. Please do not delete this cookie as long as you wish to maintain your objection.

For more information, see etracker’s privacy policy: https://www.etracker.com/datenschutz.

Bing Ads

Within our online offer, we use the conversion and tracking tool “Bing Ads” of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA, on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 sec. 1 lit. f. GDPR). Microsoft cookies are stored on users’ devices in order to enable an analysis of the use of our online offer by users, provided that users have access to our online offer via a Microsoft Bing ad (so-called “conversion measurement”). In this way, Microsoft and we can detect that someone has clicked on an ad, been redirected to our online offering, and reached a predetermined landing page (so-called “Conversion Page”). We only learn the total number of users who clicked on a Bing ad and were then redirected to the conversion page. No IP addresses are stored. No personal information about the identity of the users will be provided.

Microsoft is certified under the Privacy Shield Agreement and provides a guarantee to comply with European data protection law(https://www.privacyshield.gov/participant?id=a2zt0000000KzNaAAK&status=Active).

If users do not wish to participate in the Bing Ads tracking process, you can also disable the necessary setting of a cookie by browser setting or use the Microsoft opt-out page: https://choice.microsoft.com/de-DE/opt-out.

For more information about microsoft Bing Ads privacy and cookies, see Microsoft’s privacy policy: https://privacy.microsoft.com/de-de/privacystatement.

Visual Website Optimizer

Within our online offer, the Visual Website Optimizer service (an offer of Wingify Software Private Limited, 404, Gopal Heights, Netaji Subhash Place, Pitam Pura, Delhi 110034, India) is used on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 sec. 1 lit. f. GDPR).

Visual Website Optimizer allows you to understand how different changes to a website (e.B. changes in input fields, design, etc.) as part of so-called “A/B testing”, “clicktracking” and “heatmaps”. A/B tests are designed to improve the usability and performance of online offerings. Users are shown, for example.B different versions of a website or its elements, such as input forms, on which the placement of the content or labels of the navigation elements may differ. Subsequently, it can be determined on the basis of the behavior of the users, e.B. longer stay on the website or more frequent interaction with the elements, which of these websites or elements correspond more to the needs of the users. “Clicktracking” allows users to view the movements of users within an entire online offer. Since the results of these tests are more accurate, if the interaction of the users can be tracked over a certain period of time (e.B. can see if a user likes to return), cookies are usually stored on the users’ computers for these testing purposes. “Heatmaps” are mouse movements of the users, which are combined into an overall picture, with the help of which e.B. can be recognized which website elements are preferred and which website elements users prefer less.

Online social media presences

We maintain online presences within social networks and platforms in order to communicate with the customers, interested parties and users active there and to inform them about our services there. When the respective networks and platforms are called up, the terms and conditions and the data processing guidelines of their respective operators apply.

Unless otherwise stated in our privacy policy, we process the data of the users as long as they communicate with us within the social networks and platforms, e..B. write posts on our online presences or send us messages.

Integration of third-party services and content

Within our online offer, we use third-party content or service offerings based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offering within the meaning of Art. 6 sec. 1 lit. f. GDPR) content or service offerings from third parties in order to integrate their content and services, such as .B videos or fonts (hereinafter uniformly referred to as “Content”).

This always presupposes that the third parties to this content perceive the IP address of the users, since they could not send the content to their browser without the IP address. The IP address is therefore required for the presentation of this content. We make every effort to use only those content whose respective providers use the IP address only for the delivery of the content. Third parties may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and may include, among other things, technical information about the browser and operating system, referring websites, visiting time and other information on the use of our online offer, as well as being linked to such information from other sources.

Vimeo

We can include the videos of the platform “Vimeo” of the provider Vimeo Inc., Attention: Legal Department, 555 West 18th Street New York, New York 10011, USA. Privacy Policy: https://vimeo.com/privacy. WIr point out that Vimeo may use Google Analytics and refer to the privacy policy (https://www.google.com/policies/privacy) as wellas opt-out options for Google Analytics (https://tools.google.com/dlpage/gaoptout?hl=de)or Google’s settings for the use of data for marketing purposes(https://adssettings.google.com/. ).

Youtube

We include the videos of the platform “YouTube” of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.

Google Fonts

We include the fonts (“Google Fonts”) of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.

Google ReCaptcha

We include the bot detection feature, e..B. when entering online forms (“ReCaptcha”) from Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.

Google Maps

We include the maps of the Google Maps service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The processed data may include in particular IP addresses and location data of the users, which are not collected without their consent (usually carried out within the framework of the settings of their mobile devices). The data can be processed in the United States. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.

OpenStreetMap

We include the maps of the OpenStreetMap service (https://www.openstreetmap.de) offered by the OpenStreetMap Foundation (OSMF) based on the Open Data Commons Open Database License (ODbL). Privacy Policy: https://wiki.openstreetmap.org/wiki/Privacy_Policy.

To our knowledge, the data of the users are used by OpenStreetMap exclusively for the purpose of displaying the map functions and caching the selected settings. This data may include, in particular, IP addresses and location data of the users, which are not collected without their consent (usually carried out within the framework of the settings of their mobile devices).

The data can be processed in the United States. For more information, see OpenStreetMap’s privacy policy: https://wiki.openstreetmap.org/wiki/Privacy_Policy.

Typekit fonts from Adobe

Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 sec. 1 lit. f. GDPR), we use external “Typekit” fonts of the provider Adobe Systems Software Ireland Limited, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Republic of Ireland. Adobe is certified under the Privacy Shield Agreement and provides a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000TNo9AAG&status=Active).

Using Facebook Social Plugins

Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 sec. 1 lit. f. GDPR) we use social plugins (“plugins”) of the social network facebook.com, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”). The plugins can represent interaction elements or content (e.B.g. videos, graphics or text posts) and are recognizable by one of the Facebook logos (white “f” on blue tile, the terms “Like”, “Like” or a “thumbs up” sign) or are marked with the addition “Facebook Social Plugin”. The list and appearance of the Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/.

When a user calls up a feature of this online offer that contains such a plugin, his device establishes a direct connection to the Facebook servers. The content of the plugin is transmitted by Facebook directly to the user’s device and integrated by the user into the online offer. User profiles of the users can be created from the processed data. We therefore have no influence on the extent of the data that Facebook collects with the help of this plugin and therefore informs the users according to our state of knowledge.

By integrating the plugins, Facebook receives the information that a user has accessed the corresponding page of the online offer. If the user is logged in to Facebook, Facebook can assign the visit to his Facebook account. When users interact with the plugins, for example by pressing the Like button or making a comment, the corresponding information is transmitted from your device directly to Facebook and stored there. If a user is not a member of Facebook, there is still the possibility that Facebook will find out and store his IP address. According to Facebook, only an anonymized IP address is stored in Germany.

The purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as the rights and setting options for the protection of the privacy of users, can be found in Facebook’s privacy policy: https://www.facebook.com/about/privacy/.

If a user is a Facebook member and does not want Facebook to collect data about him via this online offer and link it to his/her member data stored on Facebook, he must log out of Facebook before using our online offer and delete his cookies. Further settings and contradictions to the use of data for advertising purposes are possible within the Facebook profile settings: https://www.facebook.com/settings?tab=ads or via the US site https://www.aboutads.info/choices/ or the EU page https://www.youronlinechoices.com/. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.

Twitter

Within our online offer, functions and contents of the Twitter service, offered by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA, may be integrated. This may include, for example.B. content such as images, videos or texts and buttons that allow users to share content from this online offering within Twitter. If the users are members of the Twitter platform, Twitter can assign the call of the above-ced content and functions to the profiles of the users there. Twitter is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active). Privacy Policy: https://twitter.com/de/privacy, Opt-Out: https://twitter.com/personalization.

Instagram

Within our online offer, functions and contents of the Instagram service, offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA, may be integrated. This may include, for example.B. content such as images, videos or texts and buttons that allow users to share content from this online offering within Instagram. If the users are members of the Platform Instagram, Instagram can assign the call of the above– content and functions to the profiles of the users there. Instagram Privacy Policy: https://instagram.com/about/legal/privacy/.

Pinterest

Within our online offer, functions and contents of the Pinterest service, offered by Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA, may be integrated. This may include, for example.B content such as images, videos or texts and buttons that allow users to share content from this online offering within Pinterest. If the users are members of the Platform Pinterest, Pinterest can assign the call of the above-ced content and functions to the profiles of the users there. Pinterest Privacy Policy: https://about.pinterest.com/de/privacy-policy.

Xing

Within our online offer, functions and contents of the Service Xing, offered by XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany, can be integrated. This may include, for example.B content such as images, videos or texts and buttons that allow users to share content from this online offering within Xing. If the users are members of the Xing platform, Xing can assign the call of the above-ced content and functions to the profiles of the users there. Xing Privacy Policy: https://www.xing.com/app/share?op=data_protection. .

LinkedIn

Within our online offer, features and contents of the LinkedIn service, offered by the inkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland, may be integrated. This may include, for example.B content such as images, videos or texts and buttons that allow users to share content from this online offering within LinkedIn. If the users are members of the LinkedIn platform, LinkedIn can assign the call of the above-ced content and functions to the profiles of the users there. LinkedIn Privacy Policy: https://www.linkedin.com/legal/privacy-policy. . LinkedIn is certified under the Privacy Shield Agreement and provides a guarantee to comply with European data protection law(https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active). Privacy Policy: https://www.linkedin.com/legal/privacy-policy, Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

Google+

Within our online offer, functions and contents of the Google+ platform, offered by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”), may be integrated. This may include, for example.B content such as images, videos or texts and buttons that allow users to share content from this online offering within Google. If the users are members of the Google+ platform, Google can assign the call of the above– content and functions to the profiles of the users there.

Google is certified under the Privacy Shield Agreement and thereby offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active). For more information about Google’s use of data, settings and objections, see Google’s privacy policy (https://policies.google.com/technologies/ads) and the settingsfor google’s display of advertisements (https://adssettings.google.com/authenticated).

AddThis Sharing Features

Within our online offer, the service “AddThis” (1595 Spring Hill Rd Suite 300 Vienna, VA 22182, USA) is used to share content of this online offer within social networks (so-called sharing).

The use is based on our legitimate interests, i.e. interest in the dissemination of our online offer in accordance with Art. 6 sec. 1 lit. f. GDPR.

AddThis uses the personal information of the users to provide and perform the sharing functions. In addition, AddThis may use pseudonymous information from users for marketing purposes. This data is stored on the user’s computer using so-called “cookie” text files. Privacy Policy: https://www.addthis.com/privacy, Opt-Out: https://www.addthis.com/privacy/opt-out.

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